Spotlight: Working with trusted messengers to build community engagement 

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Join New Local for this session, especially designed for local government communications professionals. This is your chance to meet peers across different organisations, share insights and compare challenges. 

During this session, we’ll discuss how councils can work with their communities to more effectively promote and amplify their work.  

We’ll hear from Charlotte Goulding, Head of Campaigns at Southwark Council, who’ll be talking about her council’s work around building a core group of influencers via social media to help them amplify projects on transport and leisure and how they have become a cohort of trusted members of the community. 

During the session, we’ll explore the challenge of modernising communications with communities, how you can take steps to work with your teams to try innovative ideas, and how to manage the risks of bringing in new ways of working.  

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