Telling Your Story of Council and PlaceRegister now
Councils have discovered that shared narratives – or put simply, stories – are powerful. As the pandemic showed in its early stages, a simple narrative can mobilise communities and inspire the workforce to extraordinary joint effort. Get the wider story right and it can also attract partners and investors to a place.
But developing an inspiring narrative is not as simple as brainstorming some ideas in a single meeting. The best stories are developed collaboratively with partners and communities, they draw on the history and future of a place and have an authenticity that stimulates action. Get it wrong and a story can come across as corporate, owned solely by the council and may alienate rather than inspire.
This session will explore how to co-produce a simple but authentic story of place that can help a council meet the big challenges ahead.
“Do not miss a New Local Innovation Exchange – I came back to my council with fresh insights, practical ideas for implementation and a brand new network of people in exactly the same boat as me”Joanna Ruffle, Director of Transformation, Southend Council
Innovation Exchanges give participants from our member councils a space to step away from day-to-day activities and engage with peers from across the country. Each session addresses a big challenge or opportunity facing councils and their communities. Sessions are peer-led and practically-focused, so participants come away with insights, ideas and learning to share with their teams.