09:30am - 11:30am
15 September
In partnership with

Telling Your Story of Council and Place

09:30am - 11:30am  |  15 September  |  Online
In partnership with
Register now

Councils have discovered that shared narratives – or put simply, stories – are powerful. As the pandemic showed in its early stages, a simple narrative can mobilise communities and inspire the workforce to extraordinary joint effort. Get the wider story right and it can also attract partners and investors to a place.

But developing an inspiring narrative is not as simple as brainstorming some ideas in a single meeting. The best stories are developed collaboratively with partners and communities, they draw on the history and future of a place and have an authenticity that stimulates action. Get it wrong and a story can come across as corporate, owned solely by the council and may alienate rather than inspire.

This session will explore how to co-produce a simple but authentic story of place that can help a council meet the big challenges ahead. 

Participation in New Local events is free and exclusive to members of our Network. If you would like to find out more, please contact Francesca.

“Do not miss a New Local Innovation Exchange – I came back to my council with fresh insights, practical ideas for implementation and a brand new network of people in exactly the same boat as me” 

Joanna Ruffle, Director of Transformation, Southend Council

Innovation Exchanges give participants from our member councils a space to step away from day-to-day activities and engage with peers from across the country. Each session addresses a big challenge or opportunity facing councils and their communities. Sessions are peer-led and practically-focused, so participants come away with insights, ideas and learning to share with their teams.

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